5 things I don’t do to get more clicks

I was prompted to write the by this  very funny post on the excellent xkcd.com, which highlights what I think is a growing problem of attention grabbing headlines to try and drive traffic.  Everything has to be a ‘5 things…’ or ‘You won’t believe…’ type of headline and format of post, rather than a headline giving an idea what the post is about.

I do like to make snappy titles to my blog posts, but that is to make them more readable and memorable, if you were blogging about Enterprise Software and Accounting (possibly the two most boring subjects known to man) you would do the same.  I do the same with presentations, for example to make my point that mobile solutions need to think about rapidly changing platforms I brought in a host of mobile devices from the last 12 years, it is a trip down memory lane, a little bit of fun and it helps to emphasize my point.

What I don’t do is artificially squeeze a topic into the standard format that is said to generate more traffic to a blog.  I think this is selling your soul for clicks and if your writing has no soul then how can you expect to engage the readership you want to reach?  I personally tend to avoid clicking on headlines or links like “This video will blow your mind – MUST SEE”, the chances of my mind being blown are slim and I am fairly sure that if I don’t see it, then life will go on just fine.  I suspect most of my readers feel the same way about attention grabbing headlines, so probably nobody is reading this anyway.

Author: David Haimes

I'm Senior Director in the Oracle Research and Development Organization, with close to 20 years working in various roles on the development of the Financial Management product suite.  Since the summer of 2016 my focus is exclusively on working with customers and longer-term design work, particularly around next-generation functional and technical architecture. My task is to figure out NOW what the financial management system of the next 3, 5 or more years should look like and start working toward it.  At the moment the majority of my time is spent working on Blockchain or Distributed Ledger Technologies (DLT), leading the effort for all of SaaS applications.  I'm also interested in AI, Machine Learning and new UX and interaction paradigms such as chat bots. I started out in Oracle UK and found my way out to Oracle's Redwood Shores, California HQ in May 2000.  My previous role was product owner for Fusion Accounting Hub, General Ledger, Intercompany and Legal Entity products in Oracle Fusion Financials and eBusiness Suite General Ledger. I have also worked on EMEA Globalizations, Federal and Public Sector Financials, XML Payments and a variety of projects on other products down the years.

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