After last year’s Oracle Open World I asked if Oracle was cool again and that post was picked up by eye on oracle and created quite a bit of debate. Now we are approaching Open World again and I see Oracle has put it’s mix social network front and center taking over the oracle.com home page with the Oracle Listens campaign. Already @monkchips thinks it’s cool.
I don’t think Oracle has run out of ideas, I just think they are admitting that customers and partners might have some equally good ideas that we should listen to.
I’m browsing through the ideas and there’s an amount of noise as you might expect, but there seems to be a new idea submitted about every five minutes. That amount of feedback is immense. Credit to the Oracle marketing team for driving this, I see Justin is answering a lot of the ideas right now and other Oracle folks are jumping in too. Expect to hear a lot more about this next week.
My opinion is this is a bold move and Oracle has convinced me its cool again this year. Do you agree or think it is just a gimmick? Make your voice heard in the comments.