I drive from San Francisco down the Highway 101 to Oracle HQ everyday (sometimes on a Saturday too), I sometimes see people I know on the freeway, I often see the same cars, I certainly see people do (IMHO) idiotic things and I occasionally see people do (IMHO) courteous and considerate things.
So an idea came to me as I passed the ebay commuter bus the other day. Why can’t I rate the drivers on the freeway just like I rate sellers and buyers on ebay? You cut me up, you get a thumbs down, I see you driving whilst eating a bowl of cereal thumbs down for you, if you let me change lane safely I can give a thumbs up. Sound like fantasy land? Well it could be easily done, I can see your registration easily enough I snap a picture of it with my iPhone, character recognition software reads it I have a nice thumbs up or thumbs down option to hit and this is shuttled off to a website where people’s rating is displayed. The value really comes into play when we display a person’s rating on the car for all to see – I’m thinking of some kind of intelligent display device replacing license plates, then it can show the star rating right there for all to see and heck it might even be able to replace those registration stickers that you have to remember to stick on your plate once a year.
So what goes through your mind as you drive to work? Are you thinking about more important things or do you have some crazy ideas like me that you want to share? Can you think of a better way to apply Web 2.0 principals to the freeways? Sound off in the comments.
Thanks to Caroline for sending me details of a Web 1.0 idea for drivers on Highway 17, that was featured on cnn.